About
Me

Hi! I'm Isabel Ham and I am inspired by fashion, culture, and visual storytelling.

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Throughout my undergraduate studies in Marketing and Business Administration at the University of San Diego, I developed experience in branding, content strategy, social media marketing, campaign development, and visual storytelling through a wide range of academic and professional projects. 

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During this time, I became especially interested in how brands create emotional connection and identity through aesthetics, storytelling, and consumer experience. From digital marketing campaigns to brand positioning projects to styling and content creation, my experiences led me to discover a passion for fashion and lifestyle marketing.

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Living and studying abroad three times further shaped my perspective on global branding, craftsmanship, and visual identity, inspiring my long-term interest in international fashion marketing and communications. This portfolio highlights the projects and experiences that have shaped my creative and professional growth throughout my undergraduate career.