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Social media has completely transformed the way new brands market themselves and connect with consumers. Before platforms like Instagram, TikTok, and YouTube became main parts of everyday life, companies relied much more on traditional, paid advertising methods such as television commercials, magazine or newspaper ads, billboards, and celebrity endorsements. While many brands were able to build strong reputations before social media became increasingly popular, newer brands w

Studying abroad in Italy shifted the way I view fashion, branding, and culture as a whole. Before living there, my appreciation for fashion lacked the recognition of authentic craftsmanship and historical relevance. However, after spending time in cities like Florence and Rome, I became much more aware of how craftsmanship, storytelling, and culture are the building blocks behind Italian fashion brands. One of the biggest thigns that stood out to me was the quality. Even smal