As Lead Marketing & Creative Strategy Associate at iPickl, I played a key role in shaping the brand’s creative identity, marketing direction, and overall consumer experience during an important stage of growth. Working closely with the founder and leadership team, I contributed to the strategic and creative sides of the business. I helped transform ideas into cohesive campaigns, visual storytelling, and brand-building initiatives designed to grow awareness and strengthen community engagement within the rapidly expanding pickleball industry.

My responsibilities spanned across content strategy, campaign development, creative direction, branding, and digital marketing execution. I collaborated on photoshoots, social media strategy, visual identity decisions, website concepts, and product storytelling while ensuring that all brand touchpoints remained authentic, cohesive, and aligned with iPickl’s mission. I helped develop creative concepts for launches, athlete partnerships, ambassador campaigns, and promotional content. My main goal was to balance trend awareness with long-term brand positioning.

In addition to contributing to marketing strategy, I was heavily involved in the creative process behind the brand’s public image. This included assisting with mood boards, campaign aesthetics, visual merchandising, content planning, and consumer-facing storytelling that reflected the brand’s energetic, community-driven personality. I also worked on strategic initiatives focused on audience growth, customer engagement, and strengthening brand loyalty through social media and digital experiences.

This project is included in my portfolio because it represents a combination of skills that I am passionate about: branding, creative strategy, marketing communication, consumer engagement, and visual storytelling. My experience at iPickl allowed me to work in a fast-paced entrepreneurial environment. It strengthened my ability to collaborate across teams, adapt quickly, and develop marketing ideas that balance creativity with business objectives.

Included within this section is some of the work I have done throughout my time with the company and a professional letter of recommendation that further reflects my contributions, leadership, work ethic, creativity, and collaborative role within the company.