For this Social Media Marketing project, I developed a full creative campaign strategy for Liquid Death focused on increasing audience engagement, strengthening brand visibility, and expanding consumer interaction across social platforms. Working as part of a creative marketing team, we conducted a social media audit, analyzed the brand’s existing digital presence, and developed campaign recommendations designed to align with Liquid Death’s bold, rebellious brand identity. Our goal was to create fresh opportunities for audience participation and viral engagement.

My role focused heavily on creative direction, campaign ideation, visual storytelling, and content mockup development. Using AI tools, graphic editing software, and branding strategy, I created original social media mockups and promotional concepts that demonstrated how the brand could execute future campaigns across platforms such as TikTok and Instagram. The mockups included campaign visuals, influencer concepts, branded merchandise ideas, hashtag campaigns, and interactive content strategies designed to encourage user-generated content and increase engagement.

Throughout the project, we developed multiple campaign concepts tailored to Liquid Death’s edgy and unconventional brand voice, including influencer activations, interactive hashtag challenges, seasonal product concepts, and experiential social media content. We also created strategic recommendations for future growth related to creator partnerships, live event sponsorships, storytelling, and audience targeting.

This project is included in my portfolio because it highlights my ability to combine branding, visual design, consumer engagement strategy, and creative marketing execution while adapting content to fit a highly distinct brand personality and social media audience.

Included are some of the mockups I created, the slides we presented, and a social media content calendar.