As part of the X-Culture global consulting program, I collaborated with an international virtual team to develop a comprehensive consulting and international market expansion strategy for a real client company: LaserVet. I was especially interested in working with an Italian company because of my experience studying abroad in Italy. I wanted to explore how international branding, culture, and business strategy intersect within European markets. My time abroad gave me a stronger appreciation for Italian business culture and influenced my perspective and contributions throughout the project.

I learned how to work with different cultures, time zones, and communication styles to conduct market research, analyze competitive positioning, evaluate international expansion opportunities, and develop strategic recommendations tailored to global markets. Within the project, I served as the group leader, helping coordinate communication, organize deliverables, manage deadlines, and guide collaboration throughout the consulting process. My role involved research, strategic analysis, presentation development, and cross-cultural team management in a fast-paced international environment. According to peer evaluations within the program, I was recognized for leadership, intellectual contribution, collaboration, and communication skills, with performance scores placing me among the top-performing students in the cohort.

This experience strengthened my interest in international business and cross-cultural collaboration. It also reinforced my ability to work effectively within diverse global teams. Lastly, it deepened my interest in European and Italian markets and showed me how cultural understanding can influence international business strategy and communication.

This section includes my international business consulting report for LaserVet, X-Culture certificate, performance evaluations and scoring results, and professional letter of recommendation recognizing my leadership and contributions throughout the program.