During the Spring 2026 Digital Marketing Competition at the Knauss School of Business, my team and I developed a full-scale digital marketing campaign for Frozen Garden centered around branding, consumer research, and digital strategy. Our campaign targeted night-shift healthcare workers and introduced a creative “Night Mode” concept designed to better connect with late-night users through branding and website experience.

I focused heavily on creative strategy, branding concepts, and consumer psychology while collaborating on KPI-driven paid and owned media recommendations. Out of nearly 300 university teams nationwide, our campaign advanced to the Top 6 finalists and received the “What’s Trending Award” for creativity and originality.

This section includes selected campaign presentation slides showing our creative strategy concepts, my written reflection and campaign overview that was selected to be included on the Knauss School of Business marketing program website highlighting our team’s award-winning work and competition experience, and a group photo.